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HAAG Certification: The Ultimate Trust Signal for Roofing Pros in 2024

HAAG Certification: The Ultimate Trust Signal for Roofing Pros in 2024

 

Here’s a fact: 87% of commercial property managers say they struggle to find trustworthy roofing contractors.

(Surprising, right?)

But here’s something even more interesting:

HAAG-Certified inspectors are 3.4x more likely to be hired for high-value commercial roofing projects.

In today’s post, I’m going to show you EXACTLY why HAAG Certification is a game-changer in the roofing industry (and why it matters for your business).

What Is HAAG Certification (And Why Should You Care)?

HAAG Certification isn’t just another piece of paper to hang on your wall.

It’s the Navy SEAL training of roof inspections. (sorta)

In fact, the pass rate for first-time test takers is only 68%.

But here’s the kicker:

HAAG-Certified professionals command 22% higher rates on average compared to non-certified inspectors.

The 4 Types of HAAG Certification

  1. Residential Roofing (Most popular)
  2. Commercial Roofing (What several Armour people have)
  3. Wind Damage
  4. Energy Assessments (Newest addition)

Pro Tip: Start with the certification that matches your primary business focus. For Armour, the one that matters the most is the Commercial Roofing certification.

3 Reasons Why a HAAG Certification Is a Trust Signal on Steroids

Let me be clear about something:

If you want to stand out in the crowded roofing market, HAAG Certification might be your secret weapon.

Here’s why:

1. Insurance Companies Love It

  • 92% of insurance adjusters prefer working with HAAG-Certified inspectors
  • Claims filed by HAAG-Certified pros are processed 35% faster

 

2. It’s Harder to Get Than a Harvard Degree

Okay, maybe not quite. But check this out, it requires:

  • 200+ hours of study required
  • Must score 85% or higher to pass
  • Recertification needed every 3 years

 

3. You Join an Elite Network

  • Only 0.7% of roofing professionals are HAAG-Certified
  • Access to exclusive job opportunities and referrals

 

Real-World Impact: By the Numbers

✅ 89% of HAAG-Certified inspectors report increased business within 6 months

✅ 3.2x more likely to win government contracts

✅ Average revenue increase of 31% post-certification

 

How to Leverage Your HAAG Certification (Step-by-Step)

  1. Update Your Marketing Materials
    • Add the HAAG logo to your website (41% conversion boost)
    • Create a dedicated certification page
  2. Network with Insurance Companies
  3. Raise Your Rates
    • Start with a 15% increase
    • Focus on value-based pricing
  4. Document Everything
    • Use HAAG’s proprietary inspection methods
    • Include detailed photos and reports

Now It’s Your Turn

Getting HAAG-Certified isn’t easy. But nothing worth doing ever is.

And now I want to turn it over to you:

  • How many HAAG-Certified commercial roofers do you know?
  • Already certified? What results have you seen?

Let me know by leaving a comment below.

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