Don’t Snooze On Social Media If You’re A Property Manager!

Social media can be a powerful tool for property managers to connect with tenants, attract new clients, and showcase their properties. Here are some key ways property managers can leverage social media:

Marketing and Advertising:

• Showcase Available Rentals: Eye-catching photos and virtual tours of properties can attract potential tenants.
• Targeted Advertising: Many platforms allow geotargeting and specific demographic targeting to reach ideal renters.
• Highlight Amenities: Social media is a great way to boast about unique features and amenities that set your properties apart.

Building Relationships:

• Engage with Tenants: Respond promptly to comments and messages to build rapport and address concerns.
• Community Building: To foster a sense of community among tenants share local events, neighborhood features, and tips for living in the area.
• Showcase Tenant Appreciation: Recognize and celebrate tenants with shout-outs or contests to build loyalty.

Establishing Expertise:

• Share Industry Insights: Post informative content about renter rights, maintenance tips, or market trends to position yourself as a knowledgeable resource.
• Respond to Reviews: Respond to positive and negative reviews to show you care about feedback.

General Best Practices:

• Choose the Right Platforms: Identify which platforms your target audience uses most (Facebook, Instagram, etc.) and focus your efforts there.
• Maintain Consistent Branding: Develop a consistent visual style and voice across all your social media channels.
• High-Quality Content: Use high-resolution photos and videos to showcase properties and create engaging content.
• Be Responsive: Regularly monitor your social media accounts and promptly respond to inquiries and messages.

Be exciting and inviting. If people don’t know much about your industry, this is a great opportunity to introduce your services and team. At Armour, we pride ourselves on our motto, “People First. Roofs Second”. We want to be utilizing our social media to not only blast what our product is, but the people that apply the service. We love showcasing our culture, our team members, local businesses we support and frequent, and why you should work on the best team in town. We would love you to give us a like, follow, or just let some of our friendly faces brighten your day as we pop up on your feed!