In an industry known for having little to no established culture, a strong culture is key element for any commercial roofing companies that wants to succeed in the long run. 

So what does culture look like for a roofing company?

Here are some key aspects to consider and questions to ask your organization:

Teamwork and Collaboration

• What communication tools or software are aiding in increased communication?
• Are there Roofing CRMs you should be using?
• How do you increase empathy between teams and departments?

Safety Culture

• As one of the most dangerous professions, how is safety made a priority?
• What protocols, training, and resources are provided to team members?
• Do your employees feel safe working at your roofing company?

Professional Development and Growth

• Are there ways for employees to engage in continuous learning?
• Are employees encouraged to participate?
• If not, what would it look like to make them engage more with development?

Customer-Centric

• How much do you value your customers and customer service?
• Are customers getting a consistent experience through all levels of interaction?
• What current initiatives exist solely for creative a positive guest experience?

Quality Assurance

• How are you ensuring a high quality delivery?
• Which person or people are responsible for overseeing the process?
• What metrics are measurements are being used?

Innovation

• What is the process for innovation?
• Do all team members have a say in company improvements?
• Who steers and owns innovation initiatives?

Openness and Transparency

• Does your roofing company invite vulnerability and transparency?
• What is the level of trust in the team? How can it be increased?
• Does everyone feel like they are safe to share their feedback?

There are many other things to consider with a roofing company’s culture, however, it’s worth the effort. A positive culture will benefit employee satisfaction and retention, thereby creative a competitive advantage in the roofing industry.